REZET STORE
Rebuilding owned marketing from a stale email program into a real revenue channel.
Rebuilding An Owned Marketing Program
REZET sells sneakers and streetwear across Europe. Curated selection, strong brand, loyal audience.
However, owned marketing wasn't carrying the weight it should be. The on-site lead gen was old and barely converting. List growth had been declining for months and they hadn't diversified their owned channels to include text messaging, which for a brand running drops and restocks was a huge opportunity.
- 01 Email Marketing
- 02 SMS Marketing
Fix The Foundation and Diversify Channels
Rebuilt on-site lead gen with zero-party data and SMS opt-in
The old popup was a single-step email grab. We replaced it with a multi-step capture: Zero-party data question on what the customer was actually shopping for, email permission, then SMS opt-in. Signup rate went up 5x while adding another channel. The ZPD signal also gave us something to personalize against later.
Built SMS from zero to 10k subscribers in under 6 months
Rezet had no SMS program. We launched it through the new popup, the welcome flow, and tactical campaign cross-promotion. Inside six months we had a 10k+ SMS list — large enough to actually move revenue on drops and restocks, not just function as a side channel.
Updated core flows with new messaging and SMS integration
The welcome flow, abandoned cart, browse abandonment, checkout abandonment, and low stock flows were all rewritten and brought back in line with the brand. SMS was added where it made sense as a second touchpoint, not a duplicate of the email. Email-only flows became email + SMS sequences with different roles for each channel.
Shifted from granular segmentation to personalization at scale
Most brands at Rezet's size over-segment. We went the other way. Broader sends with stronger offers, but with the email and SMS content personalized using the zero-party data from the popup and on-site behavior. Campaign revenue doubled YoY without adding more sends.
Before & After: On-Site Lead Gen
From single step opt-in with a weak offer to multistep and strong incentive - 5x opt-in rate
Campaigns
A sample of the email campaigns we've run with REZET STORE
We had email running, but it was clear to me that we could get more out of the channel. Working with Journi on turning the owned marketing program around has been a great experience, and the results speak for themselves.
Want results like these?
Book a strategy call and find out how you can grow through on-site optimization and owned marketing