Hemmingsen Kids
4 winning A/B tests in 4 months, 343.56% increase in email permissions and improved conversion from signup to customer to repeat customer
Post Click Optimization driving triple digit growth
Hemmingsen Kids is a Danish brand that designs and produces children’s furniture and toys inspired by the Montessori method. The company has experienced rapid growth but, like many e-commerce-first brands, eventually reached a plateau.
The project had two main objectives: to boost the conversion rate and to increase repeat purchases. Here’s how we approached it.
- 01 Store Redesign
- 02 New On-Site Leadgen
- 03 Landingpage Design
- 04 Full flow Redesign
- 05 A/B Testing
- 06 Campaign management
Full Post-Click Optimization through CRO and Email Marketing
Full Store Redesign
Designed to convert from day one.
Feedback Loops
We set up pre- and post purchase surveys and analyzed heatmaps and sessions
Rigorous On-Site A/B testing
Based on our learnings and continuous optimization, challenging the status quo.
Zero Party Data lead gen
Capturing buying intent AND email permissions
Full Flow Redesign
We redesigned every flow from scratch with conversion optimized copy, personalization and on-brand design
Amplifying Paid Ads and Email
Through educational and comparison themed landingpages
New Product Page
Social proof, new product gallery for hero products, upsells and updated information hierarchy
Comparison Landingpage
For the top category, guiding customers to the right product
New On-Site Lead Generation
Collecting zero party, allowing personalization throughout the welcome series and insights into demand
Full flow redesign
From welcome to post-purchase and everything in between. Here are some examples
A big priority for us was to position ourselves stronger as a brand and build deeper relationships with our customers. Journi has definitely helped us do that, and the results speak for themselves.
Want results like these?
Book a strategy call and find out how you can grow through on-site optimization and owned marketing