MasterCubeStore
Scaling to europe with localized email marketing
From an afterthought to the most profitable channel
MasterCubeStore is Europe’s largest e-commerce retailer in the IQ puzzle and speedcubing niche.
When we first started working with them, they wanted to drive more initial and repeat purchases through email marketing but faced several challenges.
- The email marketing program had been neglected for several years in their home market.
- They had expanded to multiple new markets but hadn’t implemented a localized approach to email marketing.
- Their marketing automation setup was outdated, with both design and messaging in need of an update.
- They lacked a structured approach to segmentation and campaign planning to ensure consistent sendouts.
Based on this, we created a strategy and a roadmap with the goal of revitalizing the email program, supporting their expansion and ultimately increasing revenue.
- 01 New on-site lead gen
- 02 Full-funnel flow redesign
- 03 Campaign planning and execution
- 04 Localization across 5 markets
Automations and Campaigns - Fully Localized
Across 5 markets in a scalable workflow
Rebuilt the full flow library from scratch.
Welcome, browse abandon, cart abandon, post-purchase flows, win-back, replenishment and VIP - eight core flows, each with logic for new vs returning, country and product category.
Built a translation workflow the team could actually run.
Fun mix of colorful sales campaigns, educational content and competitions, in line with the target audience
Scalable workflows across 5 markets
Connected Klaviyo, Shopify and analytics so the team sees flow revenue, campaign revenue and market-level splits in one view.
Partnering with JOURNI has been a game-changer for our email marketing. We’ve seen massive growth across all markets. Email is now one of our top-performing marketing channels
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